The Sharknado Effect – Social Media As the New Ratings System

Posted by Spencer Powell

Sep 3, 2013 4:08:00 PM

The Sharknado Effect Social Media as the New Ratings SystemAs technology progresses, television ratings are becoming increasingly difficult to measure. With so many different options for how to view your programming, fewer people are watching things live as they air. They can DVR their programs and watch them later. They can often download a show afterward from the network’s website or from an independent video site like Hulu. Or they may simply view the program during its encore showing a week later, rather than at its debut.

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Topics: Twitter, Social Media Marketing, Hulu, SyFy, Sharknado, Game of Thrones, Red Wedding, HBO


Video Ads – Turning Interruptions Into Content

Posted by Spencer Powell

Aug 28, 2013 5:00:00 AM

Video Ads Turning Interruptions Into ContentThe Internet provides access to copious free video content that people never would have dreamed of a few years ago. But it comes with a catch. Hulu lets you watch the latest episodes of your favorite TV shows, anytime, for weeks after they air. But interspersed throughout, they insert an increasing number of commercials, just like regular television. YouTube has tons of original web content, the latest hit pop songs and music videos and much, much more. But before you can watch your one-minute video, most times first you have to watch a 30-second ad.

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Topics: Content Marketing, YouTube, Hulu, video ads, interactive content


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