Don’t blink. Don’t even blink. Blink and you’re dead. At least, your content is. When someone lands on your site for the first time, you have only the blink of an eye—or really, about three to five seconds, statistically—to capture the attention of someone looking at your website and convince them that your content is worth their time. If it is, they’ll stick around and peruse it further. If it’s not, they’ll leave the page and move on to the next site. In other words, first impressions are everything. But how do you make your content compelling enough to appeal to someone in the blink of an eye? Here are some tips for helping your content to pass the Blink Test.