We have all heard the phrase “a picture is worth a thousand words.” Smart marketers know strong, powerful images should always be included in a direct marketing campaign. Choosing the right photo to complement your campaign is important, and can make or break that vital first impression. The right images can lead to promising results.
Direct mail typically consists of three components: the creative, the message and the offer. The image you choose falls under the creative category, and the message and offer further build upon and support that image. The ability to tie the three together can have an enormous influence the success of your campaign.