What Does “Creative” Really Mean When It Comes to Direct Mail?

Posted by Spencer Powell

Apr 18, 2015 6:30:00 AM

What-does-_creative_-really-mean-when-it-comes-to-direct-mail_For years direct mail experts have talked about the three pillars that are responsible for direct mail success: Your list; your offer; and your creative. And while the conventional wisdom is that your list and your offer each account for 40 percent of your mailing’s success, the 20 percent that your creative efforts shoulder is too big to overlook. 

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Topics: Direct mail marketing today, creativity in direct mail, importance of clear messaging in DM, role of creativity in DM


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