Choosing Your Words Wisely: “Why Choose Two When One Will Do?”

Posted by Wes Powell

Jun 25, 2015 10:00:00 AM

Choosing-your-words-wisely-who-choose-two-when-one-will-doAs long as I can remember, there has been a debate in direct mail circles about whether “short” copy or “long” copy is more effective in getting your message across—and in getting potential clients to respond. There’s plenty of evidence on both sides that both short and long copy can be effective. But it’s not always a matter of length when it comes to good copy. It’s more a matter of choosing your words wisely. 

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Topics: Direct Marketing, outstanding direct mail copy, importance of copy in direct mail marketing

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