Why Saving Money on Direct Mail Design Can Cost You Big Time

Posted by Wes Powell

Nov 20, 2014 11:30:00 AM

Why-saving-money-on-direct-mail-design-can-cost-you-big-timeEvery smart business tries to keep a lid on costs. That’s just good business sense. But sometimes businesses shoot themselves in the foot with their cost-savings efforts. You wouldn’t turn off the power in an effort to save money on utilities because the loss of employee productivity would far outweigh any savings you might realize. 

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Topics: Direct Mail Marketing, direct mail costs, Direct Mail Effectiveness, importance of good direct mail design


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