Integrating Marketing Channels for Non-Profits

Posted by Spencer Powell

Jun 29, 2015 10:00:00 AM

Integrating-marketing-channels-fornonprofitsOnce there was a man who considered himself a pretty good golfer. He showed up at the golfcourse one day to find a stranger standing at the first tee next to a gorilla dressed in golf clothes, holding a driver.  The stranger challenged the golfer to nine rounds of golf against the gorilla—with the winner taking home $500. 

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Topics: integrating a variety of marketing efforts, Direct mail marketing for nonprofits, importance of marketing integration

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