The Difference Between Sales and Marketing (and How That Should Affect Direct Mail)

Posted by Wes Powell

Jan 30, 2015 6:30:00 AM

The-dfference-between-sale-and-marketing-and-how-that-should-affect-DMIt’s not unusual for businesses to lump sales and marketing together—particularly when they ask personnel to wear multiple hats. And while sales and marketing are related—and should work together—they are two very different things. Understanding the difference is important for succeeding in both. And that has an impact on how a company engages in direct mail. 

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Topics: Direct Mail Marketing, Sales and Marketing, direct mail and sales, improving sales through direct mail


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