Innovation - the Centerpiece of Your Direct Mail Strategy

Posted by Wes Powell

Apr 30, 2015 10:00:00 AM

Innovation-the-Centerpiece-of-Your-Direct-Mail-StrategyEveryone’s looking for new ways to do marketing, and in the realm of direct mail that takes the form of communicating with customers in ways that benefit both groups—not just the businesses. This manifests in innovative ways to give the campaign value instead of just focusing on sales, and makes a direct mail strategy an integral part of inbound marketing.

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Topics: Inbound Marketing, direct mail strategy

Back to the Future: What's in Store for Direct Mail in 2015 and Beyond?

Posted by Wes Powell

Feb 12, 2015 10:00:00 AM

Back-to-the-Future-Whats-in-Store-for-Direct-Mail-in-2015-and-BeyondChange is one thing you can be certain of in life. With each year that passes, marketing goes through changes to the way it’s done, changes in the way it’s received and changes in the way it’s valued. As a critical element of push marketing, experts predict that some of the primary changes in store for direct mail in 2015 are:

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Topics: direct mail, Inbound Marketing, Direct Marketing

The Role of Data in Direct Marketing

Posted by Wes Powell

Aug 20, 2014 10:00:00 AM

The-Role-of-Data-in-Direct-MarketingData has become currency in direct marketing, and it’s going to stay that way for some time. It has always been valuable to have customer intelligence, but since the advent of digital marketing with its ability to track and measure, data has soared in value.

It’s not only companies that are aware of it, though; customers know you’re using their data for marketing purposes and they are singularly unforgiving of those who get it wrong. That makes it a two-edged sword, but one you can’t live without. 

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Topics: direct mail, Inbound Marketing, Direct Marketing, digital marketing

4 Top Direct Mail Print Sizes: Which is Best for You?

Posted by Wes Powell

Aug 5, 2014 9:56:28 AM

4-Top-Direct-Mail-Print-Sizes-Which-is-Best-for-You_Direct mail campaigns still create personal, one-on-one connections that few other channels are able to compete with. The average American household gets between 2 and 3 pieces of direct mail per day, however, and that makes it essential for your mailing campaign to stand out among the others. This means that the size you choose is just as important for lead generation as the layout, design, color and paper stock. Here are the most commonly-used sizes and the purposes for which they work well.

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Topics: direct mail, Inbound Marketing, Lead Generation

Solving the Riddles: 3 Misconceptions About Direct Mail Production

Posted by James Ravetti

May 31, 2014 10:00:00 AM

Solving-the-Riddles-3-Misconceptions-About-Direct-Mail-ProductionWith direct mail making a big comeback as part of integrated inbound marketing campaigns, the myths about production are also being revived. The process might seem like magic, and given that we’re used to the instantaneous nature of all things digital it’s easy to believe it’s equally simple.

The truth is that producing direct mail materials is a complex, costly process, and one you shouldn’t undertake unless you know what you’re doing.

Misconception 1: Conceptualization is Easy

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Topics: direct mail, Inbound Marketing

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