3 Pillars Of Content Marketing

Posted by Amanda Bray

Aug 22, 2013 5:15:00 AM

Three Pillars of Content Marketing“Content marketing” is a term that gets thrown around a lot in this business. Everyone says it’s essential to your brand promotion strategy. That it’s far more effective than traditional forms of marketing, with a much higher ROI. The arguments are convincing enough. So you figure you’ll get on board the content marketing train and see where it leads. Great! But… how do you do it? It’s one thing to say, “We’re going to create content now!” It’s quite another to implement an actual content marketing strategy. So here are the three essential pillars of a content marketing campaign, which will hold you up as you get started.

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Topics: Content Marketing, social media, blogs, Inbound Marketing 101, ROI, podcasts, SEO

Why Inbound Marketing Matters

Posted by Spencer Powell

Aug 21, 2013 4:30:00 PM

Why Inbound Marketing MattersWhat’s the big deal about inbound marketing? It’s a new tactic for brand promotion, sure. But it seems like there’s always some new promotional tactic being circulated. Is this one really worthwhile? Will it really help you increase your sales? Can’t you just stick to the tried and true methods of traditional marketing? Well, you could. But you’d be missing out on tremendous potential to increase your brand’s visibility and ultimately improve your sales. It’s more than just some flash in the pan marketing tactic. Here are three reasons why inbound marketing matters to your company.

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Topics: Inbound Marketing, Outbound Marketing, Inbound Marketing 101, traditional marketing, billboards, magazine ads, TV spots, blog posts, ROI

The New Marketing

Posted by Spencer Powell

Aug 20, 2013 4:45:00 PM

The New MarketingYou’re driving down a busy street, when you pass by a billboard. “Pauline’s Pet Supplies!” it says. “Best Dog Chew Toys in Town!” But you don’t have any pets, much less a dog, so you ignore it.

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Topics: Inbound Marketing, Outbound Marketing, Inbound Marketing 101, billboards, pop-up ads, banner ads, Direct Marketing, Search Engine Optimization

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