What do you do when you have prospective customers who just can’t seem to make a decision? They’ve been to your website dozens of times. They’ve read every bit of information about your products and services that you have posted. They’ve downloaded your white papers and special reports. They’ve filled out surveys and requested product brochures. You know they’re serious, but they still haven’t taken that final step of actually doing business with you. You know they like what they see from your company, but they aren’t quite convinced. They’re looking for one more piece of information that will finally sway them. They just don’t quite trust your marketing material because . . . well, it’s marketing!