With the first of the baby-boomers hitting retirement age, the percentage of people aged 65 and up is beginning to gradually increase. As of right now, 13% of the population in America is 65 or older, but in 2030, that number will have risen to 18%. Let's do some quick math; the US population is approximately 310.5 million. 13% of that is 40.3 million; 18% is 55.9 million. There are going to be 15 million more people living at retirement age in less than 20 years. So what does this mean for your retirement home business? 15 million more potential clients is what it means. Okay so that's an exaggeration if you're looking at one company, but you can expect that no matter where your business is located, there is going to be a 5% increase in the number of potential residents you have.