As companies of all industries are vying for the attention of potential customers, it’s surprising how largely untapped the podcast remains. In our society, multitasking is practically a requirement. The average consumer will quickly jump on every opportunity to make life more convenient. With a podcast, you are able to engage a customer’s attention at times when social media sites and web videos cannot – in the car, on a jog, etc. Streaming audio or video files can now of course be done through an iPod or smartphone.