Inbound Marketing: Are You Trying To Push a Rope Across the Street?

Posted by Spencer Powell

Jun 5, 2013 9:00:00 PM

describe the imageA businessman stood and watched a man with a long rope in front of his office one day. The man with the rope would wait for the light to change and then grasp his rope tightly and pull it across the street behind him. He’d wait a few minutes and then—when the light changed again, he’d grip his rope and drag it back across the street. Then he’d start all over again.

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Topics: Inbound Marketing, Marketing Tools, traditional marketing, new tools, increase effectiveness


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