Direct Mail Today: Will People Even Read It?

Posted by Wes Powell

Sep 8, 2014 10:00:00 AM

Direct-mail-today-will-people-even-read-itIf you’ve been using direct mail as a marketing medium for a few years, you may remember the old debate about whether long copy of short copy was better for generating response. Some argued that recipients wouldn’t take the time to read long letters or catalogs. Others said longer copy developed a deeper relationship with the reader and broke down objections. 

Today the debate seems to be whether your audience will read it at all! 

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Topics: increased impact of direct mail, Direct Mail Effectiveness, Direct mail and readability

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