Content Casserole - Repurposing Content For Multiple Media

Posted by Spencer Spencer

Oct 25, 2013 7:00:00 PM

Content Casserole Repurposing Content for Multiple MediaCreating content is like having a meal with leftovers afterward. It would be a shame to let all that material go to waste by only using it once. With a little creative ingenuity, you can take what you’ve made, switch things around a little bit, combine a few different things, add a couple of new ingredients and turn it into a delicious new content casserole. And if you do it right, no one will ever realize it’s leftovers.

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Topics: Content Marketing, Twitter, blogs, videos, white papers, infographics, webinars, reusing content, casserole

Beyond Blogs - New Content Marketing Avenues To Explore

Posted by Amanda Bray

May 17, 2013 4:45:00 AM

Beyond Blogs New Avenues Of Content Marketing To ExploreIt’s becoming increasingly clear that the most effective way to promote a brand is with content marketing. A company provides their target audience with the things they’re looking for, then uses that hook to reel them in for a sale. But what kind of content works best? Most companies use blogs. But that’s only one option. And since it’s an option that so many people are using, it makes it much more difficult for an individual company to stand out and attract attention. But blogs aren’t the only type of content available. There are many other different forms out there, and their potential for reeling in customers is vast. Here are four great alternatives to blogs for content marketers.

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Topics: Content Marketing, blogs, videos, infographics, webinars, vlogs, podcasts, live chats

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