Direct Mail Ideas for All the Senses

Posted by Wes Powell

May 27, 2016 10:00:00 AM

Direct-Mail-Ideas-for-All-the-Senses.jpgDirect mail has always been a visual medium, and that’s never going to change. However, if your pieces are already working well on the visual front, then maybe it’s time to take your direct mail to the next level and stimulate one or two more senses? After all, the goal is to engage and intrigue.  If you can get your prospect’s attention on more than one level, you might be on to a winning direct mail strategy.

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Topics: direct mail, Direct Marketing, Integrated Marketing


Sending Out Surveys: How to Ask Questions and Get Responses

Posted by Spencer Powell

May 16, 2016 10:00:00 AM

Sending-Out-Surveys-How-To-Ask-Questions-and-Get-Answers.jpgThere’s a universal rule in marketing: the better you know your customers, the better positioned you are to give them what they want. When you give customers what they want, you are guaranteed to get more business. It’s not a complicated concept, but it’s one many businesses struggle with, mainly because it can be tricky to get inside the minds of your prospects.

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Topics: direct mail, Integrated Marketing, direct mailing list


I Threw This Mailer Away 10 Times ... Before I Read It

Posted by Wes Powell

May 4, 2016 10:00:00 AM

I_Threw_This_Mailer_Away_10_Times_._._._Before_I_Read_It.jpgLast week I received a piece of direct mail I’d seen many times before. I knew I’d thrown this particular mailer away at least 10 times before—without bothering to read it—but this time I kept the mailer and read it. Why did I do that?

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Topics: Marketing Strategy, Direct Mail Marketing, Integrated Marketing, Direct Mail Campaign


Top 4 Benefits of Direct Mail (and How to Make Them Even Better!)

Posted by Wes Powell

Mar 24, 2016 10:00:00 AM

Top-4-Benefits-of-Direct-Mail-and-How-to-Make-Them-Even-Better.jpgMuch can be said for online marketing and social media; they certainly have their place in the marketing mix. However, there are a few benefits to direct mail that you can’t get anywhere else, and we’ve got them listed right here (along with tips to take them to the next level!).

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Topics: direct mail, Direct Mail Design, Integrated Marketing


Technology and the 40/40/20 Rule of Direct Mail Marketing

Posted by Spencer Powell

Feb 25, 2016 10:00:00 AM

Technology-and-the-40-40-20-Rule-of_Direct-Mail-Marketing.jpgThe 40/40/20 rule of direct marketing has been around for a long time. Ever since Ed Mayer came up with it in the 1960s, it’s been the gold standard for direct mail marketing around the world. It’s been a long time since the sixties though, and while the rule still stands, there are ways we should be using new technology to make the whole concept better.  

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Topics: direct mail, Direct Mail Design, Integrated Marketing


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