One Sure-Fire Way to Make Sure Your Mail Gets Opened

Posted by James Ravetti

Jun 7, 2013 5:30:00 AM

One sure fire way to make sure your mail gets openedAnybody involved in direct mail marketing knows that getting your mail to a recipient’s mailbox doesn’t mean that it’s delivered. Having the right list, of course is critical. Making sure that the mail is properly prepared and accurately delivered as economically as possible is really important. But just getting there doesn’t do you any good. Nothing is going to happen unless someone opens that mail and reads it.

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Topics: direct mail, Landing Pages, integrated marketing approach

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