Why Your Direct Mailings Won’t Work On Their Own

Posted by Spencer Powell

Jan 28, 2015 10:30:00 PM

Why-your-direct-mailings-wont-work-on-their-ownDid you ever take something apart as a kid, just to see how it would work? Then you’d put it back together again—and notice that you had an extra part of two on the floor? Whatever it was you took apart didn’t work right anymore, and the “extra” part on the ground didn’t do much by itself. 

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Topics: Direct Mail Marketing, integrating direct mail, direct mail and online integration, social media and direct mail

Is Your Direct Mail Trying to Do Too Much?

Posted by Spencer Powell

Jun 11, 2013 11:30:00 AM

Is your direct mail trying to do too muchSometimes we just ask too much out of our direct mail efforts. Budgets are tight. Resources (both financial and personnel) are scarce. We’re all trying to do more with less. It can be tempting to stretch those resources by trying to make their direct mail efforts “kill two (or more) birds with one stone.” Instead of sticking with a single well-designed purpose, with a compelling offer and a clear call to action, we pack a direct mail piece with too much information and multiple action options.

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Topics: direct mail, call to action, direct mail purpose, integrating direct mail

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