Direct Mail Success: Why Integration is Important

Posted by James Ravetti

May 7, 2014 10:00:00 AM

Direct-mail-success-why-integration-is-importantYou’ve heard the old saying: “No man is an island.” The same is true when it comes to marketing your business. No method is an island. These days there are a lot of different options available to businesses that want to get their message out. Each method has it’s own advantages—and limitations.

We live in a multi-channel world. People (the people we want to win as our clients and customers) don’t get their information from just one source. And they turn to different forms of media for different kinds (and levels) of information.

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Topics: direct mail success, multiplied impact of multi-channel marketing, integrating direct mail with online channels

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