Integration Isn’t All About Technology

Posted by Spencer Powell

Nov 17, 2015 10:00:00 AM

When most of us hear the word “integration” we think of technology and how different devices (smart phones, tablets, computers—and even smart watches) need to be able to talk to one another. Maybe we even think about how Google has pushed for mobile-friendly sites and actually “punishes” sites that don’t perform well on mobile platforms.

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Topics: integrating marketing methods, Direct marketing integration, effective marketing through integrated platforms

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