Something Old, Something New . . .

Posted by Wes Powell

Aug 9, 2015 10:00:00 AM

Something-old-something-new_._._.There always seems to be a bit of a battle between Old School and New School when it comes to direct marketing. Direct Mail definitely falls into the Old School camp. It takes longer to create. It takes longer to deliver. Its generally more expensive (you have paper, printing, mailing, and postage charges). And the response isnt instantaneous. 

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Topics: Effective Direct Mail, combining direct mail and online technologies, integrating old and new direct mail technologies

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