Direct Mail Marketing: What Makes Marketing “Direct”—and Why Does It Matter?

Posted by Wes Powell

May 2, 2015 10:00:00 AM

Direct-mail-marketing-what-makes-marketing-_direct_-and-why-does-it-matterAt TMR Direct, we call ourselves a “Direct Mail and Direct Marketing Company.” I know this because it says so right on our home page! But just what is “direct” marketing, and what role does direct mail have in the process? 

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Topics: Direct Mail Marketing, Direct Marketing, integrating online and offline marketing

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