Internet Marketing for Retirement Homes

Posted by Wesley Powell

Aug 6, 2011 9:06:00 AM

internet marketing for retirement homesThe chart on the left (pulled from ourtown50.com) shows a steady increase in the number of retirees in the next decade.  With the baby-boomer generation just starting to hit retirement, there is a lot of promise for the retirement home industry.  But just being in the industry is not enough.  With more and more baby-boomers getting online, this is a crucial time to create a strong online presence for your company.  Baby-boomers and their children do a lot of their research when they are looking for a retirement home because many of them are beginning to move to different states when they retire.  And the best way for them to look for out-of-state retirement homes is online. 

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Topics: Internet Marketing for Retirement Homes, retirement community marketing


Retirement Community Marketing and the Value of Social Media

Posted by Spencer Powell

Jul 30, 2011 9:01:00 AM

retirement community marketing and social mediaIf you are still one of those people that has been living under a rock when it comes to the benefits of social media for businesses, the time for that is over.  Retirement home owners were probably the most guilty of this because until recently, their customers did not use social media much.  As you can see, the number of baby boomers aged 45-55 using social media websites more than doubled in less than two years.  For the older boomers, their numbers almost quintupled.  Even Gen-Xers had a significant increase in only a year and a half, and many times, Gen-Xers are the ones doing research on retirement homes for their parents. 

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Topics: Internet Marketing for Retirement Homes, Marketing for Retirement Communities


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