The chart on the left (pulled from ourtown50.com) shows a steady increase in the number of retirees in the next decade. With the baby-boomer generation just starting to hit retirement, there is a lot of promise for the retirement home industry. But just being in the industry is not enough. With more and more baby-boomers getting online, this is a crucial time to create a strong online presence for your company. Baby-boomers and their children do a lot of their research when they are looking for a retirement home because many of them are beginning to move to different states when they retire. And the best way for them to look for out-of-state retirement homes is online.