Subverting the Inverted Pyramid – Rethinking How We Write Blogs

Posted by Spencer Powell

Jul 26, 2013 4:45:00 AM

Subverting the Inverted Pyramid Rethinking the Way We Write BlogsIt’s been a longstanding rule of journalism that stories should be written in the inverted pyramid style. Begin with broad statements of the most important information, then go into more and more details as the article progresses. The reason for this is simple: a lot of people don’t have time to read the whole article. So if they only read the first paragraph or two of the story, they should still come away with all the necessary information.

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Topics: Content Marketing, Hubspot, blog posts, inverted pyramid

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