So you’ve managed to amass a following on social media. How do you use that following to reach out to people? How do you engage with them in a real and personal way that will affect the way they think of your company? How do you make the connections that will ultimately lead to sales?
Gary Vaynerchuk would seem to have the answers to all of those questions. He’s a social media marketer who knows how to promote his clients, and who knows how to promote himself. It’s a process he calls, “Jab, jab, jab, right hook” (which is also the title of Vaynerchuk’s just-released book). A “jab” is an interaction between someone and your brand, and anything of value that you can provide for them. This can be as simple as a compliment or acknowledgement of something they’ve said to you. Or it can be a larger favor.