How Good Does Your Direct Mail Need to Be?

Posted by Spencer Powell

Apr 12, 2015 11:30:00 AM

How-good-does-your-direct-mail-need-to-be_-1When I was growing up, my mom used to tell me, “Whatever is worth doing at all, is worth doing well.” That usually meant that whatever I had just done, had to be done over again because it wasn’t up to standard. I didn’t realize until years later that this saying didn’t originate with my mother, but came from a letter that Philip Stanhope, the 4th Earl of Chesterfield in England sent to his son in 1746! (I bet even Mom didn’t know that) 

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Topics: Direct Mail Tips, Direct Marketing, good direct mail, keys to direct mail success

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