Direct Mail Marketing: Choosing Clear Over Clever Every Time

Posted by Wes Powell

May 14, 2015 10:00:00 AM

Direct-mail-marketing-clear-beats-clever-every-timeA lot of people tune into the Super Bowl every year just to watch the commercials. Some years there are some great ones. Other years, not so much. If your particular team isn’t playing, the commercials can be the highlight of the whole day.  And when you think about what companies spend to air a commercial during the Super Bowl (an average of about $4.5 million for a 30-second commercial in 2015), you would expect that these clever masterpieces would have some pretty serious impact. 

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Topics: Direct Mail Marketing, generating direct mail response, keys to successful direct mail, great direct mail content

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