Why Is Your Landing Page So Important (And How Can You Improve It?)

Posted by Spencer Powell

Apr 26, 2012 7:42:00 AM

why is your landing page so importantA visitor’s first visit to your website is probably her first impression of your company or organization. Are you making a good impression?

When you drive viewers to your website, where do they land? Too many times, first time visitors to a website end up on the home page—where they get confused by multiple messages and options. What’s their next step? They leave.

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Topics: Lead Generation, Website Conversion, Landing Page Optimization


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