Direct Mail Marketing: RSVP

Posted by Wes Powell

Dec 26, 2014 6:30:00 AM

Direct-mail-marketing-RSVPWe’ve all received invitations in the mail. Sometimes the invitation is to an elegant event. Other times it’s an invitation to an open house or a neighborhood barbeque. But these invitations have something in common: They all have an RSVP. The person (or organization) sending out the invitation wants to know what your response will be. Are you coming or not? 

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Topics: Direct Mail Marketing, Landing Pages, direct mail response, direct mail CTAs

Direct Mail Today: The Lost Art of the Ask

Posted by James Ravetti

Jun 18, 2014 10:00:00 AM

Direct-mail-today-the-lost-art-of-the-askDogs are better at one aspect of marketing than many business people. When they want humans to respond, they’re not afraid to ask.

Guess what? They usually get what they want. When marketers want humans to respond, they often hem and haw. They don’t want to be perceived as begging. They don’t want to be perceived as being too pushy. And a lot of the time, they simply don’t want to be rejected (something dogs never seem to struggle with). When it comes to marketing—and especially direct mail—asking almost seems to have become a lost art.

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Topics: direct mail, Landing Pages, the direct mail “ask”, getting direct mail response

Deck the Halls With Landing Pages For 2014 Lead Generation

Posted by Spencer Powell

Dec 10, 2013 2:00:00 PM

Deck-the-Halls-with-Landing-Pages-for-2014-Lead-GenerationBack in 2011, industry commentators were blogging about “the rising importance of landing pages.” Well, guess what? Since then, the demand for good landing pages that deliver lead generation has risen exponentially.

With the holidays coming up, there’s still time to deck the halls of your website, not with boughs of holly but with landing pages that convert your holiday traffic into viable leads for 2014. We took a look at where landing pages have come from, where they’re going and why they’ll get you anywhere you want to take your business.

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Topics: Business Blogging, social media, Lead Generation, Landing Pages

Integrated Marketing: Why Being a One-Trick Pony Isn’t Good Enough

Posted by Spencer Powell

Oct 7, 2013 9:00:00 PM

Integrated marketing why being a one trick pony isn't good enoughMarketing your business in an online world should be easy, right? After all, how do people look for goods and services these days? They search online. All you should need is sharp-looking website and you should be on your way to pulling in more customers than you can shake a digital stick at.

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Topics: Social Media Marketing, SEO, email marketing, Landing Pages, Marketing integration

The Price Is … Right? Why You Shouldn’t Be Afraid To Address Pricing In Your Marketing Efforts

Posted by Spencer Powell

Sep 3, 2013 6:00:00 AM

The price is right why you don't need to be afraid to talk about price in your marketing effortsThe television game show The Price is Right has been on the air in various iterations since 1956. Millions of people have watched studio contestants as they are invited to “Come on down!” and try to guess the price on a variety of items. The contestant who guesses closest to the actual cost—without going over—wins the prize and moves on to the next round.

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Topics: Marketing Tips, Blogging, Landing Pages, pricing

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