Taking the Next Step: What Comes After Your Direct Marketing Campaign?

Posted by Spencer Powell

Apr 20, 2015 9:34:00 AM

Taking-the-Next-Step-What-Comes-After-Your-Direct-Marketing-CampaignA successful direct marketing campaign doesn’t end with the sending of the mailers. 

To make it really work in your favor, you need to have your follow-up protocols in place before sending it out, so that the moment you begin getting responses you’re ready to handle them.

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Topics: direct mail, Lead Conversion, Direct Marketing Company, Direct Marketing, Lead Generation, Direct Mail Campaign


How To Maximize the Leads from Your Direct Mail Campaign

Posted by James Ravetti

Apr 3, 2014 5:00:00 PM

How-To-Maximize-the-Leads-from-Your-Direct-Mail-CampaignDirect mail is making a comeback as a powerful method of generating leads when it’s used correctly, for several reasons: 

1. People actually still read their mail, as opposed to hitting the proverbial delete button; and

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Topics: direct mail, Lead Conversion, Lead Generation, direct mail campaigns


5 Lessons from the Greatest Direct Mail Campaigns Ever

Posted by James Ravetti

Mar 24, 2014 4:00:00 PM

5-Lessons-from-the-Greatest-Direct-Mail-Campaigns-EverThey say that imitation is the highest form of flattery, right? If Apple and Google have experienced overwhelming success with direct mail campaigns, why can’t your business? By understanding the strategies used by the most effective direct mail campaigns, your business can create a strategy proven to generate leads and grow brand awareness. Keys to a successful direct mail marketing strategy include: 

Being selective.

While it’s tempting to blast out direct mailings to as many potential clients as possible, this is an inefficient and expensive way to grow business. Instead, learn from what Apple did for its MacBook Pro direct mailing campaign. During the campaign, Apple sent direct mail pieces to journalists and instead of sending the entire catalog; they only mailed promotional content related to the MacBook Pro. This marketing strategy had a highly targeted consumer and product in mind, which is why it succeeded. This lesson reminds us that no matter how slick the campaign or how compelling the sales copy, targeting the right audience with the right product is the most important consideration.

Geo-targeting.

Burger King and other fast food restaurants have reminded us about the power of geo-targeting. By sending coupons to consumers in specific communities and neighborhoods, Burger King is able to keep promotions in the forefront of consumers’ minds. Geo-targeting also ensures that those receiving the direct mail are within proximity of a nearby location.

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Topics: Marketing Strategy, Lead Conversion, direct mail campaigns


Alive and Kicking: Analyzing the Numbers Behind Direct Mail

Posted by James Ravetti

Mar 19, 2014 4:00:00 PM

Alive-and-Kicking-Analyzing-the-Numbers-Behind-Direct-MailThe fact that Apple, which has single-handedly revolutionized forward-thinking technology, is still using direct mail should be a wakeup call for businesses in every industry. If you’re not sure about the sustainability of direct mail marketing, then it’s time to consider the numbers. Despite the growth of digital media, direct mail response rates have held steady over the last four years. Mailings to prospect lists average a response rate of 1.38 percent, which is similar to the 1.78 conversion rate for marketing emails.

Perhaps the most surprising revelation is the fact that 73 percent of United States consumers prefer direct mail as their primary method of communication with brands. Despite the convenience of digital media, consumers consistently report that they enjoy checking the mailbox and finding promotional pieces mingled with personal mail. In a separate survey, 59 percent of consumers say that they enjoy receiving postal mail from brands about new services, products, and promotions.

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Topics: direct mail, Lead Conversion, Direct Mail Statistics


Marketing vs Sales: Are They Different Or the Same?

Posted by Spencer Powell

Oct 15, 2013 10:00:00 AM

Marketing vs Sales Are They Different or the SameIt’s not always easy to know where marketing ends and sales begins, and vice versa. Many people are under the impression that they mean the same, or that sales is a component of marketing.

We’ve tried to understand the differences, particularly in light of the new shift toward digital and inbound marketing strategy that seems to be affecting most business activities. The two have a symbiotic relationship, with marketing supporting sales and the other way around.

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Topics: Social Media Marketing, Inbound Marketing, Marketing Strategy, Lead Conversion, email marketing, Website Design


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