What is Direct Mail Geo-Targeting?

Posted by Wes Powell

Sep 15, 2016 7:00:00 AM

What-is-Direct-Mail-Geo-Targeting.jpgTargeting an audience by a geographic area is nothing new for direct mailers. It’s common for restaurants, veterenarians, dentists, and physicians to target and mail to a specific zip code or geographic area near their location.

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Topics: direct mail, Lead Generation, Direct Mailing

How to Develop a Successful Direct Mail Lead Generation Strategy

Posted by Spencer Powell

Jul 22, 2015 10:00:00 AM

How-to-Develop-a-Successful-Direct-Mail-Lead-Generation-StrategyAccording to marketing experts, strategy, content, and clients, are the three essentials for successful lead generation in the future. We’re going to give you some strong strategies to generate significantly more clients and qualified leads for your business. All of them are easy to apply and cost effective, and work for all companies, whether large or small.

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Topics: Lead Generation, direct mail strategy

Taking the Next Step: What Comes After Your Direct Marketing Campaign?

Posted by Spencer Powell

Apr 20, 2015 9:34:00 AM

Taking-the-Next-Step-What-Comes-After-Your-Direct-Marketing-CampaignA successful direct marketing campaign doesn’t end with the sending of the mailers. 

To make it really work in your favor, you need to have your follow-up protocols in place before sending it out, so that the moment you begin getting responses you’re ready to handle them.

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Topics: direct mail, Lead Conversion, Direct Marketing Company, Direct Marketing, Lead Generation, Direct Mail Campaign

Rocking the Mailbox: 9 Steps to a Direct Mail Design That Performs

Posted by Wes Powell

Feb 26, 2015 10:00:00 AM

Rocking-the-Mailbox-9-Steps-to-a-Direct-Mail-Design-That-PerformsA truly great direct mail design doesn’t happen on its own. It takes planning and effort, and the design of the mailing material is the axis on which it turns. A good design strategy offers limitless opportunities for creativity and variety, whether you’re designing your mailer yourself or outsourcing the job to a mailing house or graphic designer. Follow these 9 steps to develop a direct mail design that rocks the mailbox, generates sales leads and brings you the ROI you want: 

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Topics: Direct Mail Design, Direct Marketing, Lead Generation

3 Ways to Measure the ROI of Your Direct Mail Campaigns

Posted by Spencer Powell

Nov 19, 2014 2:00:00 PM

3-Ways-to-Measure-the-ROI-of-Your-Direct-Mail-CampaignsEverything you do in business needs to deliver a return on your investment (ROI). Whether you’re putting in money, time, effort or other resources, it’s only worthwhile if you can see the results. It’s often difficult to measure the ROI of direct mail campaigns, though, because you don’t always know how and why customers end up coming to you for products or services. Some of the things you might want to measure are:

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Topics: direct mail, Direct Marketing, Lead Generation, Measuring ROI

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