4 Top Tips On Nurturing Leads With Automated Email Marketing

Posted by Spencer Powell

May 13, 2013 9:15:00 AM

4 Top Tips On Nurturing Leads With Automated Email MarketingYour website has been updated, content is working its magic and the leads are pouring in faster than you can do anything with them. You’re doing all the regular stuff, like using email marketing to send them automated messages thanking them for downloading your white paper and giving them access to your newsletter. You’re concerned, however, that there are real, qualified leads among them that you might lose.

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Topics: Inbound Marketing, Lead Nurturing, email marketing, Landing Pages


Email: It’s Not For Everyone

Posted by Chris Amber

Apr 10, 2013 11:15:00 AM

Use email to nurture leadsMark Twain once quipped that, “The reports of my death are greatly exaggerated.” The same could be said for email as a marketing tool. Complaints of spam and over-full inboxes still abound. And it’s true that recipients of unwanted email find it very easy to hit the delete button without a second thought. Despite those things, however, email can be an extremely powerful marketing tool. Of course, it has to be used correctly. And here is one of the cardinal rules of effective email marketing:

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Topics: Content Marketing, Marketing Tools, Lead Nurturing, Mark Twain, emails to customers, email writing tips


How Many Ways Are You Talking With Your Customers?

Posted by Spencer Powell

Sep 16, 2012 5:11:00 AM

how many ways are you talking to your customersChances are you’re already talking with your customers and prospects on a regular basis—and that’s a good thing. But are you talking where they’re listening? If you want to reach a broader range of potential customers you need to do it by using their preferred methods of gathering information.

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Topics: Lead Nurturing, Marketing Strategy, Multi Channel Marketing


All Internet Leads Are Not The Same: Nurturing Your Leads And Turning Them Into Sales

Posted by Spencer Powell

Jun 22, 2012 5:16:00 AM

Guest Post By Shawn McCadden

Lead Expectations
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Topics: Lead Nurturing, Builder Marketing, Lead to Sale Conversion


Inbound Marketing: Keeping Your Customers Once You’ve “Caught” Them

Posted by Spencer Powell

Dec 13, 2011 8:07:00 AM

inbound marketing keeping customersYou may be familiar with the story of the two mountain men who set about trapping bears so they could sell the bearskins. One of them had a sure-fire approach for trapping the bears. He’d smother himself in honey, run through the woods until a bear began to chase him, and then dash into the open front door of his cabin with the bear in hot pursuit. His partner would shut the front door and his honey-soaked partner would run out the back door—closing it behind him. Mr. Honey Britches would then yell through the window: “You skin that one and I’ll bring back more!”

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Topics: Inbound Marketing, Lead Nurturing, Calls to Action


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