If you’re just starting out in inbound marketing, you may find it kind of daunting. It’s being heralded as the next big thing in brand promotion, and the future of the marketing field. But what does it take to get started with inbound marketing? How do you implement a successful inbound strategy? Here are 5 essential elements to any successful inbound marketing plan.
LinkedIn is good for business leads, so “they” say. You have yet to see it before you’ll believe it, though. You’ve been posting this and that on your LinkedIn profile for a while, but haven’t even generated Likes, never mind leads. Your company LinkedIn page is dead in the water with something like eight followers, and you have absolutely no idea how to do anything with it. Sound familiar? We’ve got a few secrets to share with you, which we hope will give your social media marketing a new lease on life.
In a word: absolutely! If you are still thinking of LinkedIn as a job search website, you are correct, but it is a whole lot more. LinkedIn is the world’s largest online business community with over 160 million members looking to connect, network and do business. Executives from all Fortune 500 companies are registered on LinkedIn. Small businesses need LinkedIn more than anything. It’s essential to create your own Company Page as well, or you will miss out on the opportunity for getting new leads each month. However, LinkedIn is most useful for building vendor, partner and prospect relationships.