What good is Twitter for promoting a brand? Sure, it increases visibility and allows for engaging with the audience. But the format is so limited. In 140 characters, what could one person possibly have to say of any importance? And the network is so vast. People follow hundreds and even thousands of accounts, many of whom post virtually nonstop all day. How can one tweet expect to be seen and paid attention to amid the tumult? How can a brand be effective and make itself stand out on Twitter?