How Hyper-Local is Giving Direct Mail a New Lease on Life

Posted by Spencer Powell

Jun 18, 2015 10:00:00 AM

How-HyperLocal-is-Giving-Direct-Mail-a-New-Lease-on-LifeOne of the disadvantages (if it can be called that) of digital marketing is its extensive reach. With the current emphasis on local audiences, direct mail wins hands down for the targeting options it offers. One company that’s making the most of the medium’s ability to target local customers is the Great Basin Community Food Co-Op in Reno, Nevada. 

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Topics: direct mail, local marketing, Local Search


Think Globally, Market Locally – Targeting Customers In Your Area

Posted by Spencer Powell

Feb 22, 2014 6:15:00 AM

Think-Globally-Market-Locally-Targeting-Customers-in-Your-AreaThey don’t call it the World Wide Web for nothing. With the touch of a button, your message can reach people from Sydney to Tokyo to St. Petersburg. But what if you just want to reach the people down the street? International exposure is all well and good, but if you have a small business that services a single area, you’d rather concentrate your efforts on them, rather than people halfway across the world. How do you do it? Here are four ways. 

  1. Use Geographical Keywords. You (hopefully) already optimize your content around relevant keywords in order to attract the people who are looking for what you have to
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Topics: Inbound Marketing, Yahoo, Bing, local marketing, Google, directories, local events, live tweeting, publications, targeting customers


Ways To Use Internet Marketing To Increase Revenue

Posted by Spencer Powell

Feb 18, 2013 6:30:00 AM

internet marketingGrowing a business today requires more than local marketing and advertising techniques. In order to reach extended audiences and appeal to a greater group of potential consumers, it's important to implement various types of internet marketing while forming campaigns and trying to boost business revenue altogether. Using internet marketing to increase revenue is a way to save money while reaching a broader audience without the national investment in traditional advertising and marketing campaigns.

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Topics: increasing revenue, local marketing, advertising techniques, Internet Marketing


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