How Hyper-Local is Giving Direct Mail a New Lease on Life

Posted by Spencer Powell

Jun 18, 2015 10:00:00 AM

How-HyperLocal-is-Giving-Direct-Mail-a-New-Lease-on-LifeOne of the disadvantages (if it can be called that) of digital marketing is its extensive reach. With the current emphasis on local audiences, direct mail wins hands down for the targeting options it offers. One company that’s making the most of the medium’s ability to target local customers is the Great Basin Community Food Co-Op in Reno, Nevada. 

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Topics: direct mail, local marketing, Local Search

Think Locally—Act Locally: The Importance of Local Search

Posted by Spencer Powell

Jul 16, 2012 6:58:00 AM

importance of local search globeYep! We’ve messed with the well-know saying: “Think Globally—Act Locally!” And we’ve done it deliberately, because sometimes that’s not the right thing to do.

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Topics: Importance of Local Search, Business on Web, Local Market, Local Search, Think Local Act Locally

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