Stuck On You: Why Direct Mail Sticks Around

Posted by Wes Powell

Sep 5, 2014 10:00:00 AM

Stuck-on-you-why-direct-mail-sticks-aroundWhat do you do when you run across an email that you think is interesting—but don’t have time to review right now? If you’re like me, you leave it in your inbox so you can read it later. But three days later there are 200 additional messages in your inbox and you don’t have time to sort through them to find the one you were planning to read. 

How about if you come across an interesting article online that you know you want to check out? Maybe you bookmark it, but unless you have some kind of reminder to go back and check it, you’ll likely to forget about it. 

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Topics: direct mail, Direct Mail Marketing, “sticky” marketing efforts, long-term effectiveness of direct mail, Direct mail and response

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