Why Mailing to Existing Customers Makes Sense

Posted by Wes Powell

Jul 13, 2016 10:00:00 AM

Why-Mailing-to-Existing-Customers-Makes-Sense.jpgWe’ve been helping businesses and organizations with their direct mail needs for more than 45 years, and we’ve observed a common tendency to focus almost exclusively on generating new leads. While uncovering new leads is an essential element for growing your business, mailing to your existing customers is also extremely important.

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Topics: Direct Mail Marketing, follow-up mailings to customers, reaching existing customers, loyalty mailings


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