5 Tips for a Successful Direct Mail Campaign

Posted by Wes Powell

Sep 16, 2014 10:00:00 AM

5-tips-for-a-successful-direct-mail-campaignIn the direct mail field, there are many key components to a successful campaign. Direct mail campaigns can easily flop, so learning proven techniques for ensuring success is crucial for marketing departments developing plans for future direct mailers. The first step towards victory is reviewing the misguided traditions of failed direct mail campaigns.

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Topics: Direct Mail Campaign, Direct Mailer, mailers, direct mailers


Using Thought Leadership in Direct Mail Marketing

Posted by Wesley Powell

Sep 14, 2014 10:00:00 AM

thought-leadership-blogging-for-homebuildersThought leadership and content marketing are primarily an online, internet-based marketing strategy, but there’s no reason the precepts of these two ideas can’t be used in direct mailers. Rather than pummeling potential customers with blatant ads and cheap tricks, direct mail marketing businesses should consider including useful, unique, and relevant content on their mailers. 

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Topics: direct mail, Thought Leader, mailers, direct mailers


Useful Direct Mailers That Will Get Your Company Noticed

Posted by Wesley Powell

Sep 12, 2014 10:00:00 AM

thought-leadership-for-direct-mailDirect mailers are no longer resigned to simple postcards and letter-sized envelops. These days, there are much more inventive options for direct mail campaigns, from mailers that double as pencil holders, to puzzle mailers requiring customer participation to piece together the necessary information. 

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Topics: direct mail, mailers, direct mailers


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