Getting the Timing Right: How Far in Advance Should You Plan Your Direct Mail Campaign?

Posted by Wes Powell

Dec 27, 2014 10:00:00 AM

Getting-the-Timing-Right-How-Far-in-Advance-Should_-You-Plan-Your-Direct-Mail-CampaignTiming is everything in life and business, and one of the most common mistakes marketers make when they’re sending out a direct mail campaign is to get the timing wrong. It doesn’t help, for example, to be sending out a mailing in mid-December promoting special offers for Christmas! That’s just way too late, but often it happens because the planning process underestimates how long it takes to put the campaign together and pull it off. 

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Topics: direct mail, mailing campaign

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