Are You Tiring Your Customers Out? Direct Mail Fatigue and Other Challenges

Posted by Wes Powell

Aug 11, 2014 2:00:00 PM

Are-You-Tiring-Your-Customers-Out_-Direct-Mail-Fatigue-and-Other-ChallengesThe moments of truth. That split second when your customer chooses to dump your direct mail item instead of opening it.

It’s a moment you can never get back, and yet it happens all the time, every day. Why? Because there are challenges facing direct mail campaigns that we often fail to recognize.

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Topics: direct mail, Direct Marketing, Mailing Frequency, Direct Mail Campaign, Target Market


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