How to Increase Your Response Rates with a Microsite

Posted by Spencer Powell

Jan 11, 2015 2:00:00 PM

How-to-Increase-Your-Response-Rates-with-a-Microsite_Increasing the response rates from your direct marketing campaigns is an ongoing project for most marketers.  Direct mail works best with mailing lists you own, such as existing clients or people who sign up to receive your promotions, but even if you use rented lists there are ways to maximize the return on your investment. One of these ways is to create a microsite for each campaign:

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Topics: direct mail, Mailing Lists, microsite, Direct Marketing, Website Design


7 Steps to Direct Mail Success

Posted by Wes Powell

Jul 12, 2014 10:00:00 AM

7-steps-to-direct-mail-successWhen it comes to marketing these days, online efforts and social media tend to grab the headlines. But direct mail marketing remains a very effective tool for quite a number of businesses and organizations. As a matter of fact, there are some audiences that respond better to direct mail than they do to newer marketing methods. 

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Topics: direct mail, Mailing Lists, DM offers, Goals, Getting noticed


Direct Mail Success: Re-thinking the 40-40-20 Rule

Posted by James Ravetti

May 21, 2014 10:00:00 AM

Direct-mail-success-rethinking-the-40-40-20-ruleFor many, many years experts have preached that the secret to direct mail success lay in following the revered “40-40-20 Rule”: 40 percent of a direct mailing’s success is dependent upon the list; 40 percent of the success comes from the offer; and 20 percent of the success is due to the creative.

Does that old axiom still hold true in the digital age, or has it gone the way of the fax machine and the 22¢ stamp?

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Topics: direct mail, Mailing Lists, call to action, DM offers, 40-40-20-rule


Home Builder Advertising: Reaching Your Audience

Posted by Spencer Powell

Nov 19, 2010 9:54:00 AM

home builder advertising“He could sell ice to an Eskimo!” Once upon a time, that was high praise for a salesman. Not anymore. It’s just not good business to try to sell something to someone that they don’t want.  People who don’t have swimming pools aren’t going to buy pool supplies. People without pets aren’t going to buy pet medications.  So if you’re a builder or remodeler, you want to be talking to people who are looking to build a home or remodel the one they’re in.

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Topics: Mailing Lists, Remodeler Marketing, Builder Marketing


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