Email: It’s Not For Everyone

Posted by Chris Amber

Apr 10, 2013 11:15:00 AM

Use email to nurture leadsMark Twain once quipped that, “The reports of my death are greatly exaggerated.” The same could be said for email as a marketing tool. Complaints of spam and over-full inboxes still abound. And it’s true that recipients of unwanted email find it very easy to hit the delete button without a second thought. Despite those things, however, email can be an extremely powerful marketing tool. Of course, it has to be used correctly. And here is one of the cardinal rules of effective email marketing:

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Topics: Content Marketing, Marketing Tools, Lead Nurturing, Mark Twain, emails to customers, email writing tips

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