Direct Mail for Nonprofits: Identifying Customer Segments

Posted by Spencer Powell

Sep 12, 2015 10:00:00 AM

Segmentation for nonprofits is a two-pronged exercise, split between market and customer segments. Each informs the other and, when worked in tandem, is one of the most powerful ways to make direct mail marketing truly effective. Getting it right avoids the scattergun effect of mailing disinterested parties.

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Topics: market segmentation, direct mail for nonprofit


How to Make Direct Mail Work for B2B Markets

Posted by Wes Powell

Mar 28, 2015 10:00:00 AM

How-to-Make-Direct-Mail-Work-for-B2B-MarketsThe common view of direct mail is one of a campaign that delivers marketing materials directly into the mailbox of potential customers. Usually, those customers are the consumers, and the idea of using the same method to reach business-to-business (B2B) clients simply doesn’t occur. That’s not entirely accurate, however, as marketers have found business mailing lists to be a powerful way to reach prospects and generate sales leads.

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Topics: direct mail, market segmentation, customer persona, QR Codes, 2014


How To Grow Your Client List Using Market Segmentation

Posted by Spencer Powell

May 21, 2013 2:15:00 PM

How to Grow Your Client List Using Market SegmentationSo you know who your target market is and what they want. Or do you? Unless you’ve taken the extra step of dividing your audience into specific categories through market segmentation, you likely don’t have an in-depth picture of exactly who your ideal customer is.

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Topics: Inbound Marketing, market segmentation, customer persona


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