Why Does Marketing Matter?

Posted by Wes Powell

Dec 15, 2016 6:32:00 AM

Why-Does-Marketing-Matter.jpgAccording to a 2014 survey published by the American Marketing Association and Duke University, companies with less than $25 million in revenue spent an average of 11% of revenue on marketing. Those with $25-$99 million in revenue spent an average of 9% on marketing. That’s a significant amount of money, but the real issue is what companies get from their marketing efforts (and spending).

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Topics: Marketing, Why Does Marketing Matter?


A Direct Mail Marketing Campaign Timeline Dissected

Posted by Wes Powell

Dec 20, 2014 10:00:00 AM

a-direct-mail-marketing-campaign-timeline-dissectedChoosing the timeframe for your direct mail marketing campaign is half the battle. The timeframe should be discussed in the beginning stages of a promotion, and considerations should include the scope of the campaign, number of mailings, budget, and what kind of print production will be involved. 

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Topics: direct mail, Print Media, Marketing, ROI, Direct Mail Services, Direct Mail Timeline


Why Taking Risks is Important for Successful Direct Mail Campaigns

Posted by Wes Powell

Oct 28, 2014 10:00:00 AM

Why-Taking-Risks-Is-Important-For-Successful-Direct-Mail-CampaignsConsumers don't do well with routine. While change in one's personal life can mean emotional upheaval, the same doesn't apply for marketing campaigns. When customers are continually marketed to in the same way, they get bored. They then become more likely to give their loyalty to someone else. The same trap exists in direct mail campaigns. Taking risks in direct mail marketing is important to business growth and success.

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Topics: direct mail, Marketing


Why Less is More in Direct Mail Campaigns

Posted by Wes Powell

Oct 24, 2014 10:00:00 AM

Why-Less-Is-More-In-Direct-Mail-CampaignsMany companies make the mistake of sending direct mailers covered in overwhelming colors, an overload of information, a multitude of cheesy tag lines, and false promises. It's a mistake to think direct mail should be crammed and jumbled. This look turns more customers away than other direct mail approaches. If you're struggling to create an effective direct mail campaign that doesn't appear crowded and messy, try these design strategies: 

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Topics: direct mail, Marketing


Best Direct Mail Practices for Locating Your Target Audience

Posted by Wes Powell

Oct 13, 2014 10:00:00 AM

Best-Practices-for-Locating-Your-Target-AudienceIdentifying the right target audience for a direct mail campaign can be difficult. However, for direct mail to be effective, it's the most important part of the process. Marketing efforts are more successful when they are directed at a specific group of interested people. Try these strategies for locating your target audience: 

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Topics: direct mail, Marketing


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