Inbound Marketing: 4 Marketing Actions That Turn Strangers Into Customers And Evangelists For Your Company

Posted by Spencer Powell

Feb 6, 2014 7:00:00 AM

Inbound-marketing-4-marketing-actions-that-turn-strangers-into-customers-and-evangelists-for-your-companySometimes businesses operate under the misconception that marketing is a two-step process in which total strangers suddenly become customers. I’m over-simplifying this a bit, but what happens is something like this.

The business puts out information about their products and services and expects total strangers to immediately buy these products and services (to become customers). Unfortunately, when companies take this approach, they often come to the conclusion that “Marketing is a waste of time and money.”

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Topics: Lead Generation, Marketing process, marketing action steps, customer conversion

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