Direct Marketing for Non-Profits: Why You Shouldn’t Worry If Your Target Base is “Mature”

Posted by Wes Powell

Mar 22, 2015 11:30:00 AM

Direct-marketing-for-non-profits-why-you-shouldnt-worry-if-your-target-audience-is-matureFor a lot of years, a lot of non-profit organizations—who historically use a lot of direct mail—have been troubled by the fact that their constituents are aging. Many have been told by consultants that they need to step up their efforts to recruit “new blood” to their cause. 

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Topics: Direct Marketing, marketing copy, direct mail audiences, non-profit mailings

Long or Short Copy: What Works Best for Direct Mail?

Posted by Wes Powell

Feb 27, 2015 11:30:00 AM

Long-or-short-copy-what-works-bestThere is a debate that has been going on in the world of direct mail marketing ever since people began using movable type. When it comes to getting your marketing message across to your desired audience, is long copy or short copy more effective? Which one works best?

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Topics: Direct Marketing, Direct Mail Copywriting, marketing copy, long copy vs. short copy, Direct Mail Copy

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