Why Doing Direct Mail Isn’t Like Cutting the Grass

Posted by Wes Powell

Mar 12, 2015 6:30:00 PM

Why-doing-direct-mail-isnt-like-cutting-the-grassSome people dread cutting the grass. As a kid, however, I always thought there was something very satisfying about it. One of the things I liked about cutting the grass is that you could tell where you’d been. The grass was either mowed—or it wasn’t. That meant that you knew when you were done. You could look back over the yard and see if there were any spots you missed. If it all looked good, you were finished! 

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Topics: Direct Mail Marketing, marketing follow-up, tracking marketing efforts

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