Anyone involved in marketing for non-profit organizations knows that marketing methods have changed dramatically over the last few years. But change is nothing new. We know the adage: “The more things change the more they stay the same.” But did you know that the first recorded use of that phrase goes back to a French novelist, Alphonse Karr (1808–1890)?
Don’t worry! We’re not suggesting that nonprofit organizations need to wash their mouths out with soap. In fact, most of the nonprofits we know and deal with are really kind of squeaky clean. So why are we suggesting they need to watch their language?
When most people hear from a non-profit organization—whether it’s a phone call, a piece of direct mail, or an email—they have a certain expectation. They expect to be asked for something. People know they are going to be asked to make a financial contribution or that they are going to be asked to volunteer their time. And there’s nothing wrong with a non-profit organization doing that.
Posted by Wesley Powell
Mar 8, 2011 9:12:00 AM
If you’re involved with getting the message of your non-profit organization out to a broader audience, what’s the best way to do that? What gives people outside your organization a clear picture of just what it is you’re all about and exactly what you do? It’s probably not asking people to read through your mission and values statement. And leading readers through a detailed account of your organization’s history (however fascinating that may be) probably won’t get it done either.