Blogging for Nonprofits: Framing Expectations

Posted by Wesley Powell

Jun 20, 2011 9:16:00 AM

blogging for nonprofits framing expectationsBlogging is about more than merely sharing opinions and delivering helpful information. One of the benefits of blogging for nonprofit organizations is that it can help your organization be proactive in setting, or framing expectations with your constituents. How?

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Topics: Marketing for Nonprofits, Blogging for Nonprofits


Optimization for Nonprofit Marketing

Posted by Spencer Powell

May 26, 2011 8:46:00 AM

website optimization for nonprofitsAnyone involved in marketing for non-profit organizations knows that marketing methods have changed dramatically over the last few years. But change is nothing new. We know the adage: “The more things change the more they stay the same.” But did you know that the first recorded use of that phrase goes back to a French novelist, Alphonse Karr (1808–1890)?

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Topics: Marketing for Nonprofits, Optimization for Nonprofits


NonProfit Marketing: “Watch Your Language!”

Posted by Wesley Powell

Apr 7, 2011 8:06:00 AM

non profit marketingDon’t worry! We’re not suggesting that nonprofit organizations need to wash their mouths out with soap. In fact, most of the nonprofits we know and deal with are really kind of squeaky clean. So why are we suggesting they need to watch their language?

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Topics: Internet Marketing for Nonprofits, Marketing for Nonprofits


Marketing for Non-profits: Do the Unexpected

Posted by Wesley Powell

Mar 15, 2011 9:08:00 AM

marketing for nonprofitsWhen most people hear from a non-profit organization—whether it’s a phone call, a piece of direct mail, or an email—they have a certain expectation. They expect to be asked for something. People know they are going to be asked to make a financial contribution or that they are going to be asked to volunteer their time. And there’s nothing wrong with a non-profit organization doing that.

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Topics: Marketing for Nonprofits, Inbound Marketing for Nonprofits


Inbound Marketing for Non-Profits: Tell Me a Story

Posted by Wesley Powell

Mar 8, 2011 9:12:00 AM

inbound marketing for nonprofitsIf you’re involved with getting the message of your non-profit organization out to a broader audience, what’s the best way to do that? What gives people outside your organization a clear picture of just what it is you’re all about and exactly what you do? It’s probably not asking people to read through your mission and values statement. And leading readers through a detailed account of your organization’s history (however fascinating that may be) probably won’t get it done either.

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Topics: Marketing for Nonprofits, Inbound Marketing for Nonprofits


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